Higher ed services firm acquires digital-asset vertical

EducationDynamics, a higher education marketing and enrollment management services firm based in Hoboken, has acquired the assets of QuinStreet’s higher ed vertical, it announced Wednesday.

QuinStreet’s higher education portfolio includes a network of digital publishers and multiple higher ed-related web domains.

“EducationDynamics’ deep array of products and services, delivered through its best-in-class inquiry generation division and its outstanding agency-of-record marketing and enrollment management practice, has clearly established the company as a leader in the adult-focused higher education industry,” CEO Bruce Douglas said in a prepared statement. “The incremental scale brought to EducaitonDynamics through this new deal strengthens our innovative and multifaceted approach to identifying and qualifying prospective new students.”