Executive Moves: GoodEarth, BHH Fox & Roach, and more

Executive Moves is an occasional feature on ROI-NJ.com describing some of the important personnel changes in the New Jersey business community. Reports are based on news releases, edited for content, clarity and style.

Rick Albuck, GoodEarth Products

GoodEarth Products Inc., a leading manufacturer and distributor of high-quality products for cleaning and maintaining facilities, is proud to announce the appointment of veteran sales and marketing executive Rick Albuck to the position of vice president of sales & marketing.

Reporting directly to GoodEarth CEO Steward Mandler, Albuck will be responsible for all direct and channel sales efforts with a focus on expanding adoption of GoodEarth’s products, as well as overseeing all of GoodEarth’s marketing operations, facilitating and initiating the company’s core strategic goals across all product areas.

“Rick is a seasoned leader with significant experience accelerating sales in public markets, providing strategic leadership and operating efficiently at scale. He will quickly create momentum for GoodEarth as well as deliver value for our customers,” noted Mandler.

Berkshire Hathaway HomeServices Fox & Roach, Realtors

Berkshire Hathaway HomeServices Fox & Roach, Realtors, is pleased to welcome Kubis Realty Group to the Middletown office.

“We have decided to join with BHHS Fox & Roach to continue to do what we do best, sell real estate,” remarked Carole Kubis and Charles Stone, Kubis Realty Group broker/owners.

Kubis and Stone, two of Monmouth and Ocean County’s top agents, joined forces and created Kubis Realty Group in 1999.

Denholtz Properties

Denholtz Properties, a privately held, fully integrated real estate development and investment company, announces the hiring of Steve Lidster as director of development, Charlie Cleary as general superintendent of construction and Jon Pierce as assistant superintendent of construction.

“At the heart of Denholtz Properties lies a commitment to strategic, community-oriented development,” said Steven Denholtz, CEO of Denholtz Properties. “By establishing the director of development position and bringing Steve on to lead our team, we are reaffirming this commitment and are enhancing our development capabilities to better realize value through visionary development projects across New Jersey.”

The hiring of Lidster, Cleary, and Pierce continues the ongoing expansion of Denholtz Properties’ construction and development teams — earlier this year, Denholtz Properties tapped industry veteran Chris Guderian to serve as director of construction. These proactive efforts have also allowed the company to easily adapt to the construction and development challenges presented by COVID-19.


ELLKAY, a leader in health care connectivity since 2002, announced Shreya Patel as its new chief innovation and product officer and Ajay Kapare as its new chief strategy and marketing officer. This announcement comes as ELLKAY announced it has achieved 30% year-over-year growth, with about half of that growth represented in the second quarter of 2020.

Kapare joined ELLKAY in 2017 with extensive health care information technology and marketing experience. He had been serving as the vice president of marketing & strategy for the past three years, driving strategic growth initiatives and marketing relationships at ELLKAY.

Patel joined ELLKAY in 2009 as the vice president of marketing & product, with a focus on product growth and strategy. Over the last 10 years, a period in which major changes occurred in health care policies that drove the necessity for solution adoption and increased interoperability, Patel led ELLKAY to expansion and growth in multiple health IT markets and also developed ELLKAY’s product roadmap.

Steven Hirsch, Integrated Business Systems

Commercial real estate technology firm Integrated Business Systems has announced the promotion of Steven Hirsch to director of product and services. The industry veteran and Sparta resident has more than two decades of accounting and property management tech experience, including 15 years with the Totowa-based company.

In his new role, Hirsch is overseeing development strategy and service for IBS’ core product: Imperium Powered by Acumatica, a proprietary, cloud-based property management accounting platform and an outgrowth of the 40-year-old firm’s popular legacy system. Imperium supports easy integrations with best-in-class software, addressing a wide range of real estate-related tasks.

According to Michael Mullin, IBS president, Hirsch’s newly created, managerial-level position is responsible for gathering and prioritizing customer needs and market demands to drive product development from vision through delivery. Hirsch is working closely with the IBS sales, marketing and operations teams to enhance revenue as well as customer satisfaction.

Kristine Van Amsterdam, New Eyes for the Needy

Kristine Van Amsterdam has been appointed president of New Eyes for the Needy’s board of trustees. New Eyes is a Short Hills nonprofit dedicated to providing eyeglasses to families, children and individuals in the U.S. and in developing countries around the world.

Kristine has been a member of the New Eyes board of trustees for the past six years. She has also served as a director/trustee/adviser for the Walnut Hill School for the Arts, MetroWest Medical Center, MetroWest Mediation Services and MIT delta v Accelerator.

In 2010, Kristine retired from a 29-year banking career in the Federal Reserve System.

Lloyd Freeman, N.J. State Bar Association

Archer partner and Chief Diversity Officer Lloyd Freeman has been named to the newly-formed New Jersey State Bar Association Commission on Racial Equity in the Law. The commission will convene leaders in the legal profession to take an incisive study of the legal system and identify methods to address root causes of racial inequities in the profession and in the law.

The commission will also look specifically at ongoing anti-Black racism in the legal system and in the practice of law. The goal for the commission’s work will be to provide recommendations and specific policy and rule proposals that promote education, a more robust pipeline for young attorneys, and a more just system overall.

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Tracy Haswell, Purnell School

Purnell School, the only college preparatory boarding and day school for motivated girls in grades 9-12 who learn differently, announced the appointment of Tracy Haswell as dean of academics, a position that serves on the school’s executive leadership team.

In this role, Haswell will collaborate with Dr. Martha Torres, director of Learning and Wellness, and the education task force to construct meaningful and engaging learning opportunities for all Purnell students.

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James A. Hicks, Wilentz, Goldman & Spitzer P.A.

Wilentz, Goldman & Spitzer P.A. is pleased to announce that James A. Hicks has joined the firm as counsel in the workers’ compensation law team.

For more than 30 years, Hicks has handled cases before the Division of Workers’ Compensation of the New Jersey Department of Labor & Workforce Development. He is certified as a Workers’ Compensation Law Attorney by the Supreme Court of New Jersey, a designation he has held since 2003.

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Jason Kalvesmaki, Computer Design & Integration LLC

Computer Design & Integration LLC announced that Jason Kalvesmaki has been promoted to executive vice president of core sales. In this capacity, he will be responsible for increasing revenue and leading sales initiatives to support growth, national expansion and deliver added value to customers.

The promotion comes amid significant business and financial growth for CDI. Earlier this year, the company entered into a strategic partnership with One Equity Partners, and most recently acquired Plan B Technologies Inc.

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