Verizon announced on Tuesday it has entered into a multi-year partnership with Newark-based Prudential Center to become its Exclusive 5G and Wireless Partner.
Through the agreement, Verizon will provide 5G to the official home arena of the New Jersey Devils and the GRAMMY Museum Experience Prudential Center, marking the first indoor arena equipped with 5G technology in New Jersey.
Verizon will also create a 5G Gaming Center experience within Dignitas’ East Coast Studio next to the Prudential Center, providing a meeting and training space for Harris Blitzer Sports & Entertainment’s esports organization.
“We’re proud to partner with an industry leader like Harris Blitzer Sports & Entertainment’s New Jersey Devils and Prudential Center to innovate new fan experiences harnessing the power of 5G Ultra Wideband,” John Nitti, chief media officer, Verizon, said. “Together, we’re looking forward to shaping the future of live sporting events and entertainment while also giving our Verizon Up members access to exclusive on-site benefits.”
Verizon said its rewards program, Verizon Up, will provide members exclusive deals at the Prudential Center and New Jersey Devils events, including VIP access, complementary food and beverages, merchandise credits and on-ice photo opportunities.
“Our partnership with Verizon marks another landmark day in Prudential Center’s commitment and tradition of providing the most advanced technology and comprehensive guest experience to sports fans and live event goers in New Jersey,” Donna Daniels, general manager, Prudential Center, said. “This new partnership with Verizon and the installation of 5G technology, combined with our record-leading scoreboard, the largest in-arena scoreboard in North America, are assets that will continue to provide fans with a superior live event experience. We look forward to the day when this new innovation can be amplify the event-day experience for our fans and guests.”