Looking for a corporate gift that has real impact? DonateAToy is giving Toys for Tots an online outlet

Workers won’t be going to the office. Shoppers won’t be going to malls. Kids, however, will still need toys this holiday season.

So, if your business is looking for a way to have community impact this holiday season, consider this.

Fairfield-based DonateAToy.org is teaming with Toys for Tots, a 73-year national charitable program led by the U.S. Marine Corps Reserve, to launch a Virtual Holiday Toy Drive to accommodate the latest health and safety guidelines of corporate giving during this year’s COVID-era holiday season.

The new DonateAToy.org website provides a contact-free, convenient online platform that enables companies and their employees to quickly and easily donate toys to millions of disadvantaged children nationwide during this critically challenging time.

DonateAToy.org is part of Fun Services, a leader in school fundraising programs and events since 1968.

Its president, Anthony Lombardi, said the unique times were a call to action.

“We are honored to forge the DonateAToy.org partnership to support the crucial Toys for Tots mission as the coronavirus pandemic has increased the need to unprecedented levels,” he said. “With many employees working remotely and unable to drop-off toys at their place of business, this unique program empowers people to brighten the holidays for less fortunate children across the country, right from their computer or mobile device.”

Already a Toys for Tots sponsor, the partnership deepens the DonateAToy.org commitment by incorporating two elements created to kick-off the program and incentivize corporate participation. DonateAToy.org has committed $100,000 worth of toys to Toys for Tots and the company will match every purchase and cash donation that is made on the platform with a toy of equal value through December 31.

DonateAToy.org has designed a user-friendly, intuitive website that empowers companies to support Toys for Tots during a time when traditional in-person toy drives are exceedingly difficult. Companies can design customized branded links to share with employees.

Participants are then automatically directed to the DonateAToy.org website where they can choose from more than 100 hand-selected, high-quality toys at price points ranging from $5 to $35 to suit any budget level. Each item purchased by employees will be shipped directly to the Toys for Tots warehouse along with a second toy given by DonateAToy.org. The participating company will also have access to a tracking report to help keep employees engaged on the level of donations raised.

To host a Virtual Toy Drive, companies and employees can visit the DonateAToy.org website at DonateAToy.org to obtain more information or become a corporate sponsor.