Cra-Z-Art opens office in England to aid European growth

Cra-Z-Art, the Randolph-based maker of toys and arts-and-crafts kits, has opened its first international sales office, in England, it announced Tuesday.

The office, based in Manchester, will be headed by longtime toy industry executive Oliver Williams, the company said in a news release. The office is expected to support and nurture business relationships as the company sees steady international growth, it said.

“We’re excited to be opening our new international sales office and showroom in Manchester, local to many of our key strategic partners,” founder Lawrence Rosen said in a prepared statement. “The European office will support the growth of the many brands in Cra-Z-Art’s portfolio. We’re committed to strongly supporting retail and distribution partners. The establishment of a permanent base in Europe is a sign of the commitment we are making to nurture the growth of our international market.”

Williams will serve as the company’s vice president of international sales.

“Oliver’s enthusiasm, vast toy experience, knowledge of international markets and insights as a former brand owner and principal makes him a great fit for our team,” Rosen said. “We’re very pleased to have him on board, and confident that, together, we’ll take Cra-Z-Art to new strengths internationally.”

The office will include a showroom exhibiting more than 200 Cra-Z-Art products.