Anand Shah, who was corporate counsel at the toy retailer from 2012 to 2017, will be the new parent’s GC. Most recently, he was assistant general counsel-North America for food business Ferrero.
In addition, Brian Maeda, a former vice president with WWE who has a 25-year career growing brands, will take on the CBDO role. In addition to the WWE, he was a VP with Saban Brands, and he has worked with some of the entertainment sector’s most influential properties.
“This is a momentous time for the company as we head into the holiday season with a positive outlook on the toy market, backed by an experienced leadership team and best-in-class global partners,” CEO Richard Barry said in a prepared statement. “Having worked with both Anand and Brian for many years, I am confident their industry experience and leadership will have a significant impact on our success and the continued growth of our global business.”
The revamped Toys R Us operates a retail store in Paramus, another in Texas and several branded stores and sites globally.