Yannaccone named CEO of Realogy Franchise Group

Susan Yannaccone was named CEO and president of Realogy Franchise Group, the company said Tuesday.

The promotion becomes effective Nov. 30. Yannaccone will replace John W. Peyton, who has been named the new CEO of California-based Dine Brands Global.

Realogy Holdings, based in Madison, is the largest full-service residential real estate services company in the country, encompassing franchise, brokerage, relocation, and title and settlement businesses, as well as a mortgage joint venture.

Yannaccone joined Realogy in 2015. In her new role, she will oversee the franchise operations of Better Homes and Gardens Real Estate, CENTURY 21 and ERA, as well as the franchise and owned operations of Sotheby’s International Realty and Corcoran.

During her tenure at Realogy, Yannaccone has held senior franchise and owned brokerage leadership positions. Before joining the company, she had more than 15 years’ franchise experience in both commercial and residential real estate and has consistently been recognized as a leader within the industry.

Yannaccone recently launched the “What Moves Her” campaign, focused on helping women in real estate develop their professional goals and leadership across the industry.

“Real estate, particularly helping entrepreneurs and small business owners grow their businesses, has been a passion of mine all my career,” she said. “I am proud to take on the management of Realogy Franchise Group, particularly as the first woman to hold this role, and I look forward to working closely with our franchise leaders to further position our brands and owners for continued growth.”

Yannaccone will report to Realogy CEO Ryan Schneider, who lauded her appointment.

“Sue is an exceptional leader who brings deep expertise running both franchise and brokerage businesses at Realogy and within the industry over the past 20 years,” Schneider said. “I am incredibly excited to work with Sue and our brand leaders to further grow our powerful brands for our franchise owners and affiliated agents.”

Schneider said he is particularly proud of the fact the company was able to promote from within.

“I am proud of Realogy’s talent development, which prepares leaders, like Sue and John, for what’s next in their careers,” he said. “I am very much looking forward to working with Sue in her new role, and I greatly appreciate John’s leadership during his time at Realogy. I wish him well in this new opportunity as he returns to hospitality.”