Christina Renna is the CEO of the Chamber of Commerce Southern New Jersey.
She talked about the chamber’s rebranding effort, and how it reflects its members’ loyalty during a unique year.
“We wanted to stay true to our history, which is very important to us. But we really wanted the redesign to modernize the organization and remain consistent with the new mission and the new core values — connection, community, inclusivity, diversity — that we announced in January(2020). … Our members have been extremely loyal to us throughout this really tumultuous year, and we are extraordinarily thankful for that. A huge piece of our ability to really continue to provide strong member value goes to our sponsoring companies, which stuck with us as we did that switch and basically rebuilt the business model as a virtual chamber of commerce.”