Bed Bath & Beyond names SVPs for brand, marketing

Bed Bath & Beyond is revamping itself. (File photo)

Bed Bath & Beyond Inc. has named two senior vice presidents to its leadership team, it announced Tuesday.

Kristi Argyilan. (Bed Bath & Beyond)

The company said Kristi Argyilan will be SVP, brand innovation, and Jim Reath will be SVP, marketing, both reporting to Chief Brand Officer Cindy Davis, president of Decorist.

The Union-based retailer said Argyilan joins from Target, where she was president of its media company, Roundel, while Reath comes from Macy’s, where he was a senior marketer.

Jim Reath. (Bed Bath & Beyond)

“Kristi and Jim bring deep expertise building brands, businesses and long-lasting customer relationships across the retail and consumer goods sectors, experience that will help us innovate and inspire our customers to unlock the magic in every room,” Davis said in a prepared statement.

In addition, Bed Bath said it has appointed three marketing and communication agencies to its team: MUH-TAY-ZIK/HOF-FER as lead brand agency for Bed Bath & Beyond; M Booth as agency of record for corporate and consumer public relations; and We Are Social as lead social media agency for buybuyBaby.