Esports Entertainment Group Inc., which has its U.S. headquarters in Newark, has finalized its previously announced $43 million agreement to acquire Helix eSports and ggCircuit.
Esports Entertainment said in a news release that the 50/50 cash-and-stock deal is expected to close in the second quarter.
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“With the acquisition of Helix and ggCircuit, we have created the most diversified U.S.-listed esports entertainment asset in the entire ecosystem,” CEO Grant Johnson said in a prepared statement. “These acquisitions significantly strengthen our ‘Play, Watch, Bet’ strategy, adding state-of-the-art esports entertainment centers, and esports-focused vertical enterprise software business, a best-in-class esports analytics platform and a player-vs.-player, skill-based wagering platform to our diversified asset base.”
The agreement was first announced in October, and includes the Genji Analytics and LANduel properties.
