BetMGM, Topgolf teaming up on betting and entertainment experience

BetMGM, the Jersey City-based sports betting company, and Topgolf Entertainment Group, the popular golf game company, have crafted a new partnership centered around a sports betting and entertainment experience, they announced Friday.

The companies will collaborate on marketing and promotional offers through the BetMGM platform at select Topgolf venues and within WGT by Topgolf, an online golf game.

“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide,” BetMGM Chief Revenue Officer Matt Prevost said in a prepared statement. “Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”

It was not immediately clear if the platform would be available at Topgolf sites in New Jersey.