Merck Animal Health acquires Poultry Sense flock-health product company

Merck Animal Health has completed its acquisition of PrognostiX Poultry Ltd., which does business as Poultry Sense Ltd., from its founding shareholders.

The Madison-based unit of Kenilworth-based Merck said in a news release that it first invested in the health and environmental monitoring solutions company serving the poultry industry in 2019. Financial terms of the acquisition were not disclosed.

“We are pleased to take this step forward with the acquisition of Poultry Sense Ltd., as we continue to broaden our portfolio with complementary products and technologies to advance animal well-being and outcomes for our customers,” Rick DeLuca, president of Merck Animal Health, said in a prepared statement. “We now will be able to provide enhanced health and environmental monitoring technology to the poultry industry, which adds to our technological expertise within our livestock monitoring businesses with beef and dairy cattle, as well as aquaculture, strengthening our leadership in shaping the future of animal health.”

The U.K.-based company provides enhanced technology for poultry farmers to track and analyze health performance for their flocks. The company’s products will now fall under the Merck Animal Health Intelligence operating unit, a newly-formed specialty division.