Newark-based announces record growth, fueled by pandemic

Company feels growth is result of small biz need for mobile communications solutions and need for HIPAA-compliant video communications, crediting a need for small business to have a flexile mobile solution and for telehealth services to have secure video communications, announced record growth Wednesday.

The company, based in Newark and founded in 2018, said it topped 40,000 customers for the first time, following a 12-month surge of customers that came a greater rate than any other time in its history.

Co-founder and CEO Ari Rabban said companies flocked to during the pandemic for reliable, secure, agile Unified Communications-as-a-Service that supports work-from-anywhere environments. This was especially true for telehealth services, he said.

To survive the new normal, small businesses need resources to help them adapt how they do business, he said. The company says its flexible pricing model allows entrepreneurs and small businesses to mix and match plans, paying only for the services they need without any long-term contracts.

Rabban said’s experience and reliability as a tenured provider of UCaaS and business phone systems predate the current outbreak. While some services that used COVID-19 as a reason to remake themselves as business collaboration tools suffered service disruption and unresponsive account management,’s growth did not hinder its ability to deliver superior customer service, he said.

“’s perseverance and attention to customer needs contributed to a record-breaking year for our company, despite the many challenges brought about by COVID-19,” he said. “I am proud of our team’s resilience and ability to adapt to unprecedented change without sacrificing productivity or level of service.”

As a trusted telephony provider for health care professionals, Rabban said was well-positioned to capitalize on widespread growth in overall telehealth-related care and specialties such as telepsychiatry. Both rural and urban counties nationwide saw upticks in telehealth adoption and usage. According to a 2020 report from one health care network, an estimated 20% of all medical visits last year were conducted via phone or video. officials feel the company’s commitment to security, especially for health care providers, is well-established. The company’s business communications solutions are HIPAA-compliant. User information is only used to serve the user better, and it is not handed out to third-party providers outside of the service. No data is shared on social media, and meetings are locked and held between invited participants only — without fear of intrusion or “hijacking” of video cameras.

In addition to end-to-end encryption, no matter the device, browser or location, feels its Video Meeting Service offers the most comprehensive, adaptable and easy-to-use cloud services for remote video communications.

While the pandemic instigated a surge in cloud communications,’s success reflects its more than 13-year commitment to innovation, intuitive user experiences and alignment with today’s mobile-first marketplace. According to 451 Research, mobile, messaging-first communications within the workforce leads to significant productivity gains, with 80% of IT decision-makers stating that it very important that their messaging tools be optimized for an increasingly mobile workforce.