Campbell’s selling Plum Organics baby food brand to Sun-Maid

Campbell Soup Co. is selling its Plum Organics line of baby food and kids’ snacks to Sun-Maid Growers of California, the two announced this week.

Financial terms of the deal were not disclosed.

An executive with Camden-based Campbell said the deal is in line with the company’s strategic planning.

“The sale of the Plum Organics baby food brand is part of our ongoing strategic process to create even greater focus on driving growth in the division’s core categories of soup, sauces and beverages,” Chris Foley, Campbell’s president of meals & beverages, said in a prepared statement.

Plum was founded in 2007, and Campbell acquired it in 2013.

The transaction is expected to close in the spring.