Infobip buys European tech conference firm, with plans to grow it into U.S.

Infobip, the cloud communications company with its U.S. headquarters in Jersey City, has acquired a European technology conference company, it announced this week.

Infobip said in a news release that the acquisition of Shift Conference represents a strategic decision to put developers front and center of company strategy. Shift founder and CEO Ivan Burazin has been named chief developer experience officer, it noted.

Shift has a decade of experience producing developer, fintech and artificial intelligence conferences in Europe, Infobip said. Now, it can expand globally, first to the U.S. and then beyond, growing from a regional conference to a global one, the company added.

“Infobip is on a growth trajectory to expand rapidly into the (business-to-consumer) vertical, or more specifically, business-to-developer space,” CEO Silvio Kutić said in a prepared statement. “Having Ivan on board with his experience as the founder of Codeanywhere, a B2D (Software-as-a-Service) company, and creator of Shift, the largest developer conference in the region, will be an asset to us going forward.”