Remodeled room towers, freshly appointed interior design elements, enhancements to the casinos’ gaming floors and — of course — new dining concepts with acclaimed restaurant partners.
Caesars Entertainment is betting big on a return to action in Atlantic City. On Wednesday, it shared details of its $400 million master plan investment in a city where it owns and operates three of the top casino destinations: Caesars, Harrah’s Resort and Tropicana Atlantic City.
The first phase of the project, a $170 million renovation of guestroom and suites at Caesars and Harrah’s, will debut this summer.
Anthony Carano, the president and chief operating officer of Caesars Entertainment, said the company is all-in.
“Building on our rich, 40-year legacy in the market, we are excited to introduce the new Caesars Entertainment to Atlantic City through our $400 million investment and development plan,” he said.
“These exciting plans over the next three years will revitalize Caesars’ brand of hospitality, and will continue to position Harrah’s, Tropicana and Caesars Atlantic City as leading resorts in the market. We remain bullish on Atlantic City, and this commitment will further position us for long-term growth and success.”
Gov. Phil Murphy welcomed the investment.
“My administration has teamed up with corporate, community and government partners in an effort to reestablish Atlantic City as a premier tourist destination in New Jersey,” he said. “This $400 million investment in the city supports our focus on growing the economy, continuing to support Atlantic City, and creating jobs in our state, and I applaud Caesars Entertainment for leading the recovery effort.”
Caesars Entertainment officials said the $170 million in room enhancements will be designed by Interior Image Group at Caesars and Harrah’s Resort, beginning with approximately 600 guest rooms and suites in Caesars’ Centurion and Ocean towers, as well as Harrah’s Atrium Tower. The towers will offer accommodations with spectacular views and fresh design elements in rooms ranging from 450 to 700 square feet per room.
At Caesars, the designs will feature a modern Roman aesthetic, drawing inspiration from the local Atlantic City scenery, including the beach, ocean and famed Boardwalk. The guest rooms and suites will feature rich hues of blue and cream accent colors, contrasting white and gray tones, and contemporary furniture, including modern bathrooms with oversized showers, mirrors and signature amenities.
At Harrah’s Resort, design inspiration was drawn from the casino’s upscale, yet accessible brand of hospitality with rich elements that are fun, lively and vibrant, playing off the resort’s sophisticated Marina District locale.
Atlantic City Mayor Marty Small said he’s eager to get going.
“This year marks a new era for the city, and we appreciate Caesars’ dedication to the market as the largest employer in Atlantic County,” he said. “Their three-year reinvestment plan doubles down on this commitment, which will undoubtedly reinvigorate Atlantic City.”