Hard Rock A.C. announces $20M+ in improvements

Hard Rock Hotel & Casino Atlantic City is making $20 million in capital improvements, it announced, including everything from renovated suites to new slots and table games and a Starbucks.

The casino said Monday that it will reinvest a minimum of $20 million in the project, which also will include a new dining outlet and a refresh of beachfront amenities.

“The commitment of these capital dollars from our ownership proves their devotion to enhancing our guest experience, along with the revitalization of Atlantic City and our property, which opened after a $500 million renovation less than three years ago,” Hard Rock Atlantic City President Joe Lupo said in a prepared statement. “Our growth over the past year during unprecedented circumstances speaks to guests’ trust in our property and enjoyment of their experiences, which we will continue to evolve and improve.”

The majority of the investment will fund renovation of 91 suites, being designed by Klai Juba Wald Architecture + Interiors. Lighting and televisions in standard rooms have been improved already, the casino noted.

The Starbucks is scheduled to open in late May adjacent to the Hard Rock Café, while additional gaming units will be created and the main casino floor and cage areas expanded. The Hard Rock Beach Bar will also be upgraded, reflecting the beach replenishment projects that took place this year under the Army Corps of Engineers.

Other improvements will bolster the meeting and convention space, indoor pool and Hard Rock Live at Etess Arena and Sound Waves venues.