Slot car racing company Carrera of America has merged with Revell, creator of plastic model kits, becoming Carrera Revell of Americas Inc., the new company announced this week.
East Brunswick-based Carrera Revell said the decision concluded 19 months of discussions involving both companies’ European parents — now known jointly as Carrera Revell Group. Carrera of America’s Frank Tiessen and Revell’s Lou Aguilera will lead the new company as co-presidents, with Tiessen focused on sales and marketing and Aguilera on logistics and distribution.
The new company said it also will expand operations from the U.S. and Canada into Latin America. And, while end-product branding will remain the same for both Carrera and Revell, operations have been moved into a combined warehouse in Atlanta.
“We quickly recognized that there are synergies between the Revell and Carrera brands,” Tiessen said in a prepared statement. “Both companies have long histories with strong, enthusiastic fan bases — so, while we didn’t want to alter the end product, we are excited to offer a better, more streamlined operation for our business partners and expand our operations into Latin America.
“With slot cars and realistic models, we have something for every age group — children to adults — and this partnership will allow us to now bring those to more people around the world.”
