Want another sign that people are ready for the pandemic to be past us? Consider this: Luxury rental properties on the Gold Coast are dramatically increasing their leasing.
The latest is Hamilton Cove in the Lincoln Harbor area of Weehawken.
Hartz Mountain Industries, a private family-owned and -operated company known for its real estate holdings in major East Coast markets, announced that Hamilton Cove, which includes 573 apartments, is more than 70% leased.
The three-tower collection, which Hartz Mountain Industries launched amid the onset of the pandemic, has experienced tremendous leasing velocity since the start of the year. Nearly 50% of all leases to date have been signed since Jan. 1.
Jacqueline Urgo, president of the Marketing Directors, the exclusive marketing and leasing agent on the property, said she is seeing an uptick in interest.
“As restrictions ease and businesses reopen, there is a renewed sense of energy among the community,” she said. “We have seen a significant surge in leasing activity over the past several months, as individuals and families return to urban living.”
Located at 800 Harbor Blvd., Hamilton Cove is currently offering one of the best concessions on New Jersey’s burgeoning Gold Coast — six months’ free rent on a 26-month lease on select homes.
Net effective pricing with current incentives starts from $1,970 for studios, $2,350 for one-bedrooms, $3,385 for two-bedrooms and $5,630 for three-bedrooms.
Hartz Mountain Industries President Gus Milano thinks the property’s design is an incentive, too.
“We put a tremendous amount of thought and effort into the design and amenities at Hamilton Cove, which is a testament to the building’s desirability,” he said.
“Our goal was to create a best-in-class residential community that people would be drawn to. That vision has been underscored by the significant leasing momentum.
Designed by Marchetto Higgins Stieve Architects, Hamilton Cove’s towers range from 12 to 15 stories high. The interiors, envisioned by global design firm CetraRuddy, feature elegant, high-end fixtures and finishes, with several including private outdoor space and gorgeous Hudson River and Manhattan views.
Residents are offered an all-inclusive lifestyle with almost 70,000 square feet of curated amenities, including: rooftop cabanas; two heated pools and a Jacuzzi; a dual-sided outdoor fireplace; grills and a bar; bocce ball court; outdoor movie screen; and an array of indoor/outdoor resident lounges. Indoor amenities include: a two-story, 7,590-square-foot fitness and wellness center outfitted with state-of-the-art equipment by Life Fitness and Fitness On Demand, with separate, dedicated multipurpose areas for yoga and meditation; bike storage; repair stations; coworking areas; and self-programmed lockers.
Lincoln Harbor, located directly across the Hudson River from Midtown Manhattan, is a quiet enclave set on 60 acres.
Milano feels Hartz Mountain Industries has transformed this area into a highly desirable residential community. The neighborhood is rounded out with a variety of restaurants, shops, public green spaces and waterfront esplanades.