JB Financial Associates merges with Alloy Silverstein Accountants

JB Financial Associates LLC, a Mount Laurel-based bookkeeping and consulting practice, has merged with Alloy Silverstein Accountants, a regional South Jersey accounting firm based in Cherry Hill, the firms announced Tuesday — the starting date of the merger.

Janine Kiriluk, who founded JB Financial in 2013, will join Alloy Silverstein as director of small business services. Kiriluk and her team will expand the firm’s small business services division, which will continue to provide bookkeeping, transactional accounting, financial reporting, outsourcing and cloud accounting solutions. With an emphasis on award-winning client service, the division also will continue to serve the clients of JB Financial Associates’ partner CPA firms.

Ren Cicalese. (File photo)

Ren Cicalese, the managing shareholder at Alloy Silverstein, said the merger works for both firms and their clients.

“We have always been a firm that looks at the full financial picture for each and every client,” he said. “This is one more way we can ensure a collaborative and seamless client experience for small businesses near and far.

“If this past year has taught us anything, it has underlined the importance of outsourcing business processes to a dependable support system.”

Kiriluk, a resident of Lumberton and a graduate of Rider University, brings nearly 30 years of accounting, business and bookkeeping experience. Her team will continue to operate out of Mount Laurel.

“As the financial industry continues to evolve and pivot, JB Financial Associates’ transition to a firm with similar values yet additional resources will allow us to better serve small business owners where they need support the most,” she said.

“Our team is excited to be aligned with a firm that shares our core values, deep commitment to clients and who are just as enthusiastic about seeing and helping business owners succeed and reach their goals.”