R.J. Brunelli picked to represent cookie business franchisee in central, southern N.J.

R.J. Brunelli & Co. LLC has been chosen as the preferred real estate representative for the central and southern New Jersey franchisee of the Crumbl Cookies retail chain, it announced Tuesday.

The first location of three planned for this year is under construction in Monmouth County, Old Bridge-based R.J. Brunelli said.

In the first transaction, R.J. Brunelli brokered a lease for the 1,700-square-foot store at Seaview Square, 2303 Route 66, Ocean Township. Franchisees Karen and Darrell Doucette of Manalapan are expecting to open the store in October at the 1.1 million-square-foot center. Danielle Brunelli, president and principal, and Peter Miller, sales associate, represented the Doucettes in the deal.

“For children and adults alike, walking into a Crumbl location is an exciting, multisensory experience, as the open kitchen allows you to see the cookies being mixed and baked,” Brunelli said in a prepared statement. “With sales primarily going for birthday and school parties, kids’ sports teams and other group events, the cookies are usually sold in large quantities. Consequently, 80% of customers are ‘soccer moms,’ or other moms in the 18- to 45-year age group.”

Crumbl is a gourmet cookie delivery and takeout company with more than 160 shops in more than 30 states.