CURE Auto Insurance expands into Mich. market

CURE Auto Insurance, the Princeton-based car insurer, has expanded into Michigan, it announced recently.

CURE, which serves New Jersey and Pennsylvania, said it entered the new market July 2, when no-fault reforms took effect in that state. The company said it is planning a new location in Detroit with 100-200 employees.

“We could not be happier to make this announcement, which has been years in the making,” CURE CEO Eric Poe said in a prepared statement. “We want to thank the Michigan Department of Insurance and Financial Services for its thorough review of our application, as well as the governor’s and legislature’s relentless mission to stop the abuse plaguing Michigan car insurers for over four decades.”

Poe said CURE had been working on moving into the Michigan market since the no-fault and personal injury protection reform bills were first signed into law in May 2019.