Virtua announces major transformations of hospitals in Camden, Mount Holly

Moves, part of ‘Advancing Well’ initiative, will give Memorial new look and new name

Virtua Health announced Thursday it is making transformational renovations to two of its acute care facilities: Virtua Our Lady of Lourdes Hospital in Camden and the soon-to-be-renamed Virtua Memorial Hospital in Mount Holly.

Virtua officials said the announcement represents a significant reinvestment in its acute care campuses and establishes centers of excellence for advanced clinical care that will help Virtua meet the evolving needs of its community.

Virtua already is the largest health system in South Jersey. Officials said the changes are part of Virtua’s multiyear strategic roadmap to best serve the South Jersey/Delaware Valley region and beyond.

They even come with a new slogan: “Advancing Well into the future.”

Virtua CEO Dennis Pullin said all of the moves are a way for Virtua to stay ahead in the quickly changing industry.

“The health systems that thrive are the ones that adapt to the dynamic shifts occurring around us while adhering to their core values and mission,” he said. “As we continue to reimagine all of the ways Virtua can enhance the health and well-being of this community, we’re excited to share our vision and our here-for-good commitment.”

Included in the transformation will be a new name for Virtua Memorial, which will now be called Virtua Mount Holly Hospital.

Not included in the transformation are plans to build a replacement hospital for Virtua Memorial in Westampton.

A Virtua spokesperson said the initial plans for the Westampton project predate Virtua’s acquisition of Lourdes Health System in July 2019, which expanded Virtua’s acute care footprint in the region from three hospitals to five.

It was through the discovery process of Virtua and Lourdes coming together over the past two years that Virtua determined that reinvesting in Virtua Mount Holly would best serve the care needs of the community, the spokesperson said.

Here’s a greater look at some the transformations:

Advancing Well Camden

This month marks the two-year anniversary of Virtua’s acquisition of Lourdes Health System.

Virtua Our Lady of Lourdes Hospital President Mark Nessel said one of the focal points of the Advancing Well roadmap is to cement the position of the hospital as a regional destination for high-acuity cardiovascular, neuroscience and transplant services.

“Virtua Our Lady of Lourdes offers advanced tertiary care and services, including a comprehensive cardiovascular and neuroscience portfolio,” he said. “With this investment, we are not only creating new, modernized spaces, but equipping our facility with the best technology and contemporary amenities.”

Nessel said this includes making the campus more accessible through expanded parking and a new, welcoming main lobby. It also prioritizes the guest experience by making all patient rooms private.

Campus improvements began in late 2020 with renovated parking lots. The entire project — including a new tower — will take approximately five years to complete, Virtua officials said.

Advancing Well Burlington

The facility will receive a dramatic investment and emerge as a significant hub for interventional procedures and surgeries, maternity services and acute care, Virtua officials said.

The intention is to contemporize the facility, expand niche service offerings and improve the overall flow of operations for patients, visitors and staff. The plan includes 10 new operating rooms, new labs and medical suites, an expanded emergency department and renovated hospital units.

John Kirby, president of Virtua Mount Holly and Virtua Willingboro hospitals, said the moves will have great impact.

“The scope of this plan is massive; all patient-facing areas will experience some degree of transformation,” he said. “When this renovation is complete, we will basically have a brand-new hospital.”

Construction for the reimagined Virtua Mount Holly Hospital will begin in late 2021 and continue for several years. Virtua Mount Holly and Virtua Willingboro hospitals will remain closely aligned throughout the renovation and beyond, to provide seamless patient experiences.