LeFrak’s The Beach reaches 75% leased after just 10 weeks

In another example of how the demand for top-level multi-family residences on the Gold Coast have not been lessened by the pandemic, The LeFrak Organization announced Tuesday that The Beach, its latest waterfront development in Jersey City, is now 75% leased, 10 weeks after launching.

“The success of the Beach is due to the way these homes speak to renters’ priorities—oversized private balconies, expansive green space and plenty of spaces that support working from home,” said Richard Wernick, managing director of residential leasing for LeFrak. 

“Residents have appreciated the opportunity to live adjacent to a park and on the waterfront and have been drawn to the development’s thoughtful amenities that embrace a hybrid live-work lifestyle. It’s gratifying to receive such a positive response from the market.”

Offering immediate occupancy and move-in ready residences, The Beach offers 336 homes across two residential towers reaching 12 and 25 stories. Residences range from studio to 4-bedroom homes and feature expansive, flexible layouts complete with oversized windows showcasing waterfront or skyline views, spacious private balconies or Juliet balconies, modern open-plan kitchens with contemporary finishes, and oversized closet space. Most homes also feature walk-in closets and all come equipped with in-unit washer-dyers.

The Beach also offers an extensive amenity package. Residents can enjoy a 24-hour attended lobby with concierge and package lockers, a coworking lounge with private breakout rooms, a state-of-the-art fitness center with a separate fitness class studio, a waterfront dog run, a children’s playroom, a library, game room and a rooftop lounge with sweeping Manhattan skyline vistas. Designed with a focus on the importance of access to outdoor space, The Beach also offers a sprawling waterfront courtyard with grilling stations and fire pits, outdoor pool and sun deck, and a sixth-floor roof deck with multiple seating areas. Onsite parking and bike storage are also available for an additional fee.