Effectual moves to Jersey City, makes big hire

Cloud first, managed and professional services company, names Carson VP of public sector technology

Effectual, an AWS premier partner offering cloud first managed and professional services that enable IT modernization for commercial enterprises and the public sector is moving to Jersey City from Hoboken.

The company will take 12,000 square feet on the fourth floor of 111 Town Square Place in Jersey City.

“Jersey City is an ideal headquarters for a cloud tech company looking to attract and retain world class talent,” CEO Robb Allen said. “This expansion will enable us to meet the accelerating demand for cloud modernization services.”

The company also announced it has hired Jeff Carson as vice president of public sector technology. Carson will be leading Effectual’s public sector solutions architect team and will be supporting the development of the company’s government market offerings.

An Amazon Web Services APN Ambassador with more than 13 years of technology and public sector expertise, Carson has built a successful career implementing solutions and consulting for Bureau of Prisons, USGS, Centers for Medicare & Medicaid Services, the Federal Reserve Board of Governors, FBI, Air Force, the U.S. Census Bureau and more, Effectual said. 

Prior to joining Effectual, he led a global technical team at AWS that was responsible for supporting revenue growth by 30%, reaching 100 million in 12 months. Carson also held the status of AWS certified public speaker. Carson said he was thrilled to join Effectual.

“Effectual’s solutions architects are some of the most qualified technologists in the industry, and I am looking forward to working with them to develop new modernization services for our government customers,” he said.

A well-rounded leader, Carson is highly technical with a strong grasp of the requirements for conducting business in the public sector. He has extensive engineering and architecture experience as well as a customer-focused mindset rooted in performance-based service delivery. Carson holds seven AWS certifications, including AWS Solutions Architect Professional, AWS DevOps Professional, and the AWS Certified Security Specialty.

“Jeff’s knowledge of AWS, the federal market, and the requirements of FedRAMP compliance equip him to address multiple layers of complexity and execute successful solutions for the public sector,” Allen said. “He is that rare combination of a great technologist who also has a deep understanding of the unique business challenges facing public sector organizations.”

The company’s new location is a 519,015-square-foot office property located in the Hudson Waterfront submarket. Home to global and Fortune 500 tenants, the property offers tenants a waterfront location, tech lounge, tech workspace, multiple conference rooms and event space, as well as world-class colocation and data center facilities.

Cushman & Wakefield’s Mina Shehata and David DeMatteis represented the tenant in the transaction.

“We identified the optimal solution in Jersey City in a space that was truly turnkey, modern and efficient, with panoramic views of the New York City skyline all within one stop of the Hoboken Terminal and Christopher Street Path Station with exceptional public transportation and bike access,” Shehata said.