Clifton gives key approval for Marriott hotel, rooftop bar at ON3

The hospitality component of ON3 came into focus this week when the city of Clifton granted Prism Capital Partners final site plan approval for a dual-brand Marriott AC/Element Hotel with a rooftop bar.

Prism Principal Eugene Diaz said the approval will mean big things for the 116-acre flagship redevelopment project that straddles the Clifton-Nutley border.

“The hotel and rooftop bar are long-missing amenities for this area,” he said. “By securing the Marriott flag, we continue to establish ON3 as a magnet for industry-leading brands.”

Diaz said the mixed-use campus will integrate office and R&D facilities, recreational, hospitality and wellness options, among others; it is positioned to set a benchmark in “Walking Urbanism.”

The 266-room Marriott AC/Element Hotel will feature both limited-service and extended-stay options. The seven-story structure will occupy a parcel visible from Route 3, along Metro Boulevard.

Diaz said the building will be a model of energy efficiency benefiting from ON3’s existing campus infrastructure, including its central utility plant with a 10 megawatt cogeneration facility.

Diaz said the approval shows an understanding of the property’s potential among all parties.

“The city of Clifton understands the immense benefits of a world-class, mixed-use property,” he said. “It has been a great partner in embracing our vision for ON3 and supporting the development needed to realize its full potential.”

In late 2020, Clifton also approved a build-to-suit medical office building at the southeast corner of Metro Boulevard and Route 3 at ON3. The 80,000-square-foot facility has been pre-leased to Hackensack Meridian Health, which already occupies academic and research & development space at the campus, including its School of Medicine and Center for Discovery and Innovation. The medical office building will include an ambulatory surgical center as well as additional multispecialty practice areas.

In addition to the planned new development, ON3 houses approximately 1.45 million square feet of existing office and lab/R&D product fully occupied — or soon to be occupied — by blue-chip organizations including Eisai Inc., Quest Diagnostics, Ralph Lauren Corp., Modern Meadow, Y-mAbs Therapeutics Inc. and Seton Hall University’s Graduate College of Nursing and School of Health and Medical Sciences.

Prism, which itself is based at ON3, expects that more than 5,500 people will be employed on the former Hoffmann-La Roche campus by the end of this year, while the ongoing redevelopment also is creating hundreds of construction jobs.

“ON3’s strategic location — just nine miles from Manhattan, spanning Clifton and Nutley Township — has provided us with an opportunity to create a property that speaks to the changing demands of New Jersey communities, residents and businesses,” Diaz said.