Bell Works introduces Campus, new flexible workspace

Fully furnished workspaces with flexibly termed leases aim to serve medium-sized businesses in return to office

Looking to offer flexible return-to-work space for medium-size companies still determining their future office needs, Somerset Development introduced “Campus,” on Monday at Bell Works in Holmdel.

Campus, which aims to be a flexible workspace solution, will occupy 72,000 square feet at the Bell Works “metroburb.” It is scheduled to open in the fourth quarter of this year.

Workspaces will be fully furnished and fully wired and offer businesses the ability to lease both small and large footprints, depending on the needs of their teams, Somerset Development officials said.

More than that, the spaces will offer a post-pandemic alternative worth trying out while trying to get the lay of the land, Somerset Development President Ralph Zucker said.

“Over the next several months, many businesses will be faced with challenging decisions on how they can provide their employees with opportunities to return to the office while the realities of a post-pandemic world unfold in real time,” he said.

“For those businesses asking themselves, ‘What do we do now?’ Campus presents a workspace solution allowing them to maintain flexibility with both their office footprint and their workforce as business continues to evolve.”

Somerset Development officials said they feel Campus is likely to attract companies that are pursuing a “hub-and-spoke model” — through which businesses maintain satellite offices surrounding their main headquarters locations — along with those that are introducing hybrid systems for working remotely and in-person.

The workspaces at Campus provide the option for teams to maintain a physical location amid a thriving community, with seamless access to breakout rooms, conferencing facilities and the host of retail and dining options on the Block at Bell Works.

Campus tenants will also gain access to the various health and wellness options on the Block, including Bell Health, the Metroburb’s recently opened state-of-the-art medical complex featuring a mix of physicians and health care providers.

Zucker said Campus will add to the diverse array of workspace options at Bell Works, which range from customized, long-term private offices to pre-furnished, “ready-to-wear” suites to the newly expanded coLab at Bell Works — the metroburb’s coworking membership experience. The formation of Campus also follows the opening of the expanded coLab, Bell Works’ self-operated coworking space that offers shared and individual desks to dedicated solo offices and team suites through membership subscriptions.

Tara Keating, vice president of the Garibaldi Group, Bell Works’ exclusive office leasing team, said the option is a win-win for companies.

“Campus is part of our ongoing vision to offer high-quality, beautifully designed workspaces for every potential need that companies might have,” she said. “It offers a solution for companies that are facing post-pandemic uncertainties, but still value a physical office that promotes collaboration and keeps employees happy.”