Dodge Data & Analytics launching microsites for construction industry

Dodge Data & Analytics, the Hamilton-based analytics firm, said it plans to launch a suite of microsites to serve as a centralized editorial space for different sectors of the construction industry.

Dodge announced the first of those sites, Column, in a statement released Monday. The company will publish the four sites in conjuction with the Blue Book, the construction database business that Dodge merged with in August.

“Column’s content is built on the world-class data, analytics and industry insights of Dodge Data & Analytics and the Blue Book,” Dodge Chief Revenue Officer Dave Colford said. “With these microsites, we hope to serve a diverse audience of architects, contractors, developers, engineers and other professionals who are united in the desire for a more efficient, economical, healthy, sustainable and just way of building.”

Dodge said that Big Ass Fans, Nucor Corp., Andersen Windows and Hexagon PPM — four companies serving the construction industry — have signed on as sponsors of the new site.

Additional microsites will be announced in the coming weeks, Dodge said.