G3 Esports teams up with Comtrade Gaming on accounts, infrastructure

G3 Esports has partnered with a Europe-based provider of igaming technology, the company said in a statement.

Comtrade Gaming will work with G3, which has its headquarters in Atlantic City, to provide player account management and backend infrastructure for the company’s upcoming esports wagering platform.

“We have engaged in extensive discussions with regulators and legislators in multiple states to ensure we create the most robust technology possible to protect problem gamblers and prevent underage gamers from gaining access,” G3 CEO Anthony Gaud said. “Comtrade’s expertise in the online gaming industry is unmatched, and we’re very excited to work with them to build a first-of-its-class offering for esports wagering.”

G3, in conjunction with Allied Esports, helped facilitate the first esports betting event in New Jersey for the Counter-Strike: Global Offensive Legend Series tournament in 2020, which drew 1.7 million unique viewers, the company said.

Comtrade is a part of the Serbian-based Comtrade Group, and the partnership with G3 will be its first platform partnership in the U.S., the company said.

“It’s very rare to find something truly new and unique in the gambling space, but the proprietary esports content that G3 are creating combined with how it will engage with players is absolutely breaking new ground,” Comtrade Chief Commercial Officer Steven Valentine said. “We look forward to the launch in New Jersey and then rolling it out across additional states.”