Holy Name Medical Center in Teaneck last week unveiled a new streamlined brand for the flagship medical center and its wider network of world-class care centers, specialized services and companion health care facilities.
Going forward, the health care provider will be known simply as “Holy Name.”
Longtime CEO Michael Maron said the branding reflects the system’s rapid growth as well as its path forward as the state and region emerge from the COVID-19 pandemic.
“Emerging from the pandemic, the Holy Name organization has continued to expand at a rapid pace, gaining national recognition and excelling as New Jersey’s only independent Catholic health system,” he said.
“This simplified brand encompasses both our commitment to Christian principles and the devotion that guided our founding by the Sisters of St. Joseph of Peace nearly a century ago.”
The following changes are incorporated into Holy Name’s new streamlined logo and branding:
- The classic dove logo soars with two wings, signifying uncommon strength and fortitude formed during the recent crisis and serving as the foundation of Holy Name’s work every day;
- The breast of the dove has been intertwined with a strand of DNA, signaling Holy Name’s commitment to advanced sciences and precision medicine, as well as the immense value the medical center places on the inherent beauty of life and humanity;
- The logo colors have changed as well, now with a darker blue representing determination, paired with the green of the olive branch, a symbol of hope.
Holy Name’s new streamlined brand will transition in the coming months, according to Maron. (View the new look here.)
Holy Name is the state’s last remaining independent Catholic health systems, comprising a comprehensive 361-bed acute care medical center, a medical fitness center, residential hospice, nursing school and physician network, among other satellite offices and centers.
Maron said Holy Name’s mission to provide technologically advanced, compassionate and personalized care extends across a continuum that encompasses education, prevention, diagnosis, treatment, rehabilitation and wellness maintenance.
Its efforts far exceed its physical size and location.
In the spring of 2020, Holy Name arguably was at the epicenter of the COVID-19 pandemic in the country. It was overrun early by cases at a time when most hospitals around the country had none — serving as a warning for what was to come.
This story, which appeared on March 14, 2020 — before the state had issued any lockdown restrictions — thrust Maron and Holy Name into the national spotlight.
Holy Name also has been lauded for its efforts in Haiti, where it has run Hopital Sacre Coeur for more than a decade — shortly after a devastating 7.0 earthquake hit the island in 2010.
Holy Name continues its efforts to help the area, which frequently is in turmoil — the latest coming this summer, when the country’s president was assassinated.