Bayer names new external communications exec

Bayer, the drugmaker with a major presence in Whippany, has named a new director of U.S. external communications, it announced this week.

Nicole Hayes brings extensive agency and corporate communications experience to Bayer, where she will be primarily responsible for media relations. She will report to Christopher Loder, vice president and head of external communications for Bayer U.S.

“We are fortunate to have someone of Nicole’s knowledge and experience join our Bayer team,” Loder said in a prepared statement. “Nicole has done stellar work overseeing high-profile consumer brands, and she will bring innovation and creativity to Bayer.”

Before joining the company, Hayes helped lead external communications for the Bountiful Co. She has also worked for companies including Toys R Us.