Cross River, TechUnited to launch Women and Minority Business Owners Mentorship Cohort

Cross River Bank and TechUnited: New Jersey are partnering to launch a Women and Minority Business Owners Mentorship Cohort, which will aim to increase support for small businesses and entrepreneurs in the state from underserved communities.

The partnership was announced Wednesday in Hoboken, during the Propelify festival.

Phil Goldfeder, senior vice president of global public affairs at Cross River, said the partnership is another way for the tech-driven financial services organization to give back to the community.

“Our success at Cross River is emblematic of the growth of the New Jersey technology ecosystem, and we are humbled to play a part in cultivating, hiring and investing in our backyard,” he said. “As one of the largest lenders in the Paycheck Protection Program, we safely and securely supported the smallest businesses who needed access to capital, and this partnership with TechUnited demonstrates our continued commitment to our mission of serving the smallest businesses and entrepreneurs leading the next generation.”

The program is aimed at aimed at providing resources for startups and emerging investors.

Here’s how it will work:

The specialized mentorship cohort focuses on providing underrepresented founders and owners with new advantages, resources and information. The cohort will receive mentorship from executives at Cross River, Amazon, RSM, Deloitte, EY and other top brands.

“Leveraging the TechUnited community and board, as well as our massive annual festival, Propelify, to truly support women and minority founders via this mentorship cohort is critical to the region’s success,” TechUnited CEO Aaron Price said. “For entrepreneurs who want to build their companies faster and smarter, this program is for you. We encourage anyone looking for guidance to ensure their business thrives to apply.”

To learn more and apply, click here.