Realogy and Home Partners of America tap 1st CEO of RealSure joint venture

Realogy Holdings Corp. and Home Partners of America on Tuesday announced it appointed  Katie Finnegan as CEO of RealSure, a joint venture between the two companies.

Finnegan will work to accelerate growth and enhance RealSure’s residential real estate transaction solutions, where she will be responsible for developing and marketing RealSure’s consumer solutions that will offer a fresh, unique way to give home sellers and buyers confidence that they are making the best possible decision when making one of the most important transactions of their and their family’s lives.

Central to Finnegan’s work will be the objective of simplifying the consumer experience without removing the personal relationship with an agent.

Finnegan is a retail expert who has worked at all levels of the industry. Named one of Fast Company’s Most Creative People, Finnegan’s track record across six startup companies she has co-founded and launched over the span of a decade has demonstrated a passion for building, scaling and disrupting the consumer experience.

She was most recently chief consumer and e-commerce officer of Rite Aid and was previously the founder and principal of Store No 8, Walmart’s business incubation arm dedicated to transforming the future of commerce.

“Adding to the value RealSure has already established over the past two years for agents and consumers, I believe that RealSure has all the pieces in place to have an even greater positive impact on the consumer experience and residential real estate transaction,” Finnegan said. “Bringing forth the joy in buying and selling homes while reducing stress and friction for consumers will not only place RealSure at the forefront of Realogy’s affiliated agents’ work, it will also add unmatched value to the current generation of buyers and sellers, giving them a fair shot at competing in today’s high-demand, low supply market.”