Visual Lease strengthens senior leadership with appointment of chief marketing officer

Software provider Visual Lease on Tuesday said it elevated Erinn Tarpey, current senior vice president of marketing, to the firm’s first chief marketing officer. In her new role, Tarpey will continue to oversee Visual Lease’s brand direction, company positioning and go-to-market strategies for its solutions and services.

“Erinn joined Visual Lease in early 2020, a critical time for our organization,” said Visual Lease’s founder and CEO, Marc Betesh. “Since then, she has grown our marketing department, advanced our systems and operational performance and enhanced our brand presence and corporate communications.”

Before joining Visual Lease, Tarpey served as a member of the senior leadership team at iCIMS, and, before that, she acquired more than 20 years of business-to-business and business-to-consumer marketing experience on both the client and agency sides, gaining expertise in managing the development of proprietary research, supporting mergers and acquisitions and marketing through the partner channel.