Arsenal’s Value Demonstration business acquires Princeton health care communications agency

In its third acquisition in 2020, Arsenal Capital Partners purchased Guidemark Health, a leading health care marketing communications, training and medical education agency, the two announced Tuesday.

Earlier this year, Arsenal’s Value Demonstration organization picked up BresMed Health Solutions and Cello Health to enhance its ability to create deeper and more impactful engagement solutions that connect human needs with innovative science and technology, from development through commercialization.

Princeton-based Guidemark enables biopharmaceutical companies to stay “One Need Ahead” through patient-centric health care marketing, education and engagement. Its deep customer engagement and technology solutions, along with its unique mix of services, including marketing communications, training and patient advocacy expertise, are highly complementary to those of Cello Health, the global health care advisory firm offering leading scientific, commercial advisory and digital delivery capabilities. Furthermore, Guidemark’s focus on oncology and rare diseases deepens the company’s expertise in these two critical areas of drug discovery.

“We are delighted to acquire Guidemark and believe the company is an ideal fit that further enhances our offerings across medical affairs and commercial, adding differentiated customer engagement capabilities,” Jon Williams, CEO of Arsenal’s Value Demonstration business said.

“We are thrilled to join a rapidly growing organization with a complementary mission and vision to our own. Together, we will provide a leading strategic and full service communication offering for health care clients with the highest quality insights, evidence, advice and support needed to realize their ambitions and maximize the value of their products,” Michael Parisi, CEO of Guidemark added.