Tabula Rasa promotes CFO to co-president in exec reorganization

Tabula Rasa HealthCare Inc., the Moorestown-based health care technology company, has promoted its chief financial officer to co-president, it announced this week.

Brian W. Adams will retain his CFO title while a search is conducted for a replacement. He has been CFO since 2014.

In his new role, Adams will oversee strategy, sales and account management, professional affairs and more. His new responsibilities also will enable founder, Chairman and CEO Calvin H. Knowlton to focus more broadly on the company mission to become a leading medication safety business.

“In honing our organizational structure, we are better aligning our corporate strategy with our sales and product delivery efforts across our business units,” Knowlton said in a prepared statement. “These organizational enhancements are an important step in the evolution of our company. I am confident that Brian’s demonstrated leadership and profound business expertise will help us return to our growth trajectory.”

Adams will continue to report to Knowlton.

“There is incredible potential that comes with more closely aligning integral functions within TRHC,” he said in a statement. “The MedWise platform has been proven to reduce health care costs and improves clinical outcomes for patients in various settings of care. This alignment helps set the stage to seize future opportunities for MedWise, which I look forward to exploring.”

Under the new leadership structure, founder and President Orsula V. Knowlton will take on responsibility for diversity and inclusion efforts as well as her work as chief marketing officer and other responsibilities.