Misfits Market launches in California and adds dairy

The better and more affordable grocery delivery experience is now available in the Golden State.

Delanco-based Misfits Market has launched in California, delivering to every ZIP code in the state and now to nearly 40 million residents across the nation.

The leading online grocery platform offers access to organic produce, high-quality meats and seafood, plant-based proteins, everyday staples and its newly launched dairy category, all at up to 40% off traditional grocery store prices. As of today, dairy products including 25 hard and soft cheeses (with organic and plant-based options among them) and butter are available, with additional products like milk, yogurt and eggs added to the assortment in the coming months.

“Since launching Misfits Market in 2018, we’ve had a vision to deliver a complete — and better — online grocery experience nationwide, and everything we’ve done up until this point has been in service to that, whether building our own in-house technology to support our food value supply chain or expanding our supplier relationships to bring more products to customers,” Abhi Ramesh, founder and CEO of Misfits Market, said in a prepared statement. “We’re thrilled to officially bring Misfits Market to California, offering everyone in the state convenient access to quality food and grocery items at affordable prices.”

Misfits Market has built an entirely new food value supply chain that helps eliminate food waste by working directly with suppliers to source quality goods that may otherwise go to waste due to gaps in the existing supply chain. Since Misfits Market was founded in 2018, the company has saved 225 million pounds of food, 70% of which would have been lost revenue for farmers and food producers.

Getting a Misfits Market box couldn’t be easier. Simply create an account and build your order from among hundreds of items in the shop and have it delivered on your preferred delivery day.

The company says that, for every order shipped to California during the month of November, Misfits Market will donate the monetary equivalent of one meal to Feeding America member food banks in California ($1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks).