Schlesinger Group acquires Methodify digital research platform and Canadian panel

Iselin-based Schlesinger Group said Thursday that it added Methodify by Delvinia, a global automated market research platform, to its portfolio of research technology. Schlesinger has also added an online consumer panel, AskingCanadians by Delvinia, as part of the deal.

“The addition of Methodify brings immediate innovative opportunities for our clients. It reinforces our strategy to continue the digital transformation of marketing research and accelerates our vision to become the global leader in research technology and data solutions,” Steve Schlesinger, CEO, Schlesinger Group, said

Methodify automates the process of gathering and sharing consumer research data. Methodify provides users with the control they seek to streamline their processes for better experiences and outcomes. The announcement of the acquisition coincides with the launch of “Methodify Reimagined.”

Delvinia executives Adam Froman, Steve Mast and Raj Manocha continue to lead the Methodify and AskingCanadians businesses and teams from their HQ in Toronto, Canada. They will partner with Schlesinger to continue to provide customers and new users in emerging markets with an award-winning self-service marketplace offering a diverse range of research products.

“Methodify is one of the fastest-growing marketing research automation platforms, and AskingCanadians has been the leading data collection business in Canada for over 15 years,” Froman, CEO of Delvinia, added. “We were looking for a partner with the commitment and scale to support our continued growth. Joining Schlesinger Group cements a long-standing relationship and shared vision to reimagine the industry.”