Jersey Mike’s Subs has increased its initial $300,000 donation to $500,000 to support a matching campaign effective Nov. 15 through 30, according to an announcement from national nonprofit Wreaths Across America.
With this increase, the goal is to sponsor more than 65,000 veterans’ wreaths for placement this National Wreaths Across America Day, which is Dec. 18.
Beginning today, every $15 wreath sponsorship made at www.wreathsacrossamerica.org/JerseyMikes will be matched by the company, up to $500,000. Through this donation, Jersey Mike’s has once again stepped up support the mission to remember the fallen, honor those that serve and their families, and teach the next generation the value of freedom.
Peter Cancro, Jersey Mike’s founder and CEO, announced the increase to the matching campaign live on Wreaths Across America Radio on Monday morning.
“Experiencing the placement of a wreath and knowing the impact that one simple action has for so many is truly meaningful,” said Cancro. “Teach our children the value of freedom — touched our hearts. Honored to be part of Wreaths Across America.”
Since 2012, Jersey Mike’s has raised more than $2.5 million to support WAA’s mission. In 2020, 1.7 million veterans’ wreaths were placed in honor of veterans nationally and abroad, including on all the markers of those buried at Arlington National Cemetery. All year round, through a variety of programs, Jersey Mike’s franchisees across the country support the military and their families.
This year’s national wreath laying events will take place at more than 2,800 participating locations nationwide, including at Arlington National Cemetery, on Dec. 18.