Billtrust hires experienced marketing exec as its new CMO

Lawrenceville-based Billtrust, a business-to-business accounts receivable automation and integrated B2B payments leader, said it hired Kelli Negro as its new chief marketing officer.

Negro brings extensive marketing leadership experience and a proven track record of driving transformative growth for leading fintech and software companies. She is an accomplished B2B marketing and enterprise software executive with over 25 years of experience developing go-to-market strategies and brand narratives, building high performance teams and driving demand generation. Negro joins Billtrust amid its global expansion in Europe, having recently acquired Belgium-based iController.

“I am proud to welcome Kelli to our executive team,” Billtrust President Steve Pinado said. “I am confident that her expertise in creating powerful brands, driving demand and leading impactful marketing teams within successful (Software-as-a-Service) businesses will deliver strong results for Billtrust. Kelli will help us accelerate and expand our organic growth while building on our already strong foundation.”

“Billtrust is known for its exceptional commitment to its customers, best-in-class technology and unparalleled brand reputation,” Negro said. “It’s exciting to be joining the Billtrust team during such a period of innovation and expansion. I look forward to building on Billtrust’s success and continuing to drive growth while leading such an accomplished marketing team.”

Negro most recently served as CMO for Vendavo, a leading provider of pricing and sales SaaS solutions. She also served as CMO for Miratech and ThinkSmart and held marketing leadership roles at Voxeet, Charles Schwab and Financial Engines.