Looking to advance in the tourism industry? A new online certificate program designed for those who want to do just that was announced Wednesday at the Hard Rock Hotel & Casino in Atlantic City.
The Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism at the Stockton University School of Business is partnering with the New Jersey Tourism Industry Association on a program scheduled to launch in January and includes four core courses and a series of electives.
“This program will give employees in the hospitality and tourism industry the skills necessary to advance and succeed in an evolving market,” said LIGHT Faculty Director Jane Bokunewicz. “Our partnership with the NJTIA ensures participants are learning the skills that area businesses are looking for.”
The curriculum includes Marketing and Brand Identity, Economic Policy and Sustainability, Strategic Planning and Assessment and Leadership. Electives include Experiential Tourism, Wellness Tourism, Social Media Marketing and The Cannabis Industry: Understanding the Opportunities. All courses are available online. Participants can work at their own pace, taking individual courses or earning the certificate by completing the full series.
Faculty include Stockton professors and industry professionals.
The cost of the program is $200-$800 per class and $4,000 to $4,400 for the entire certificate.
The CTIP program is part of a new series of LIGHT certificates being offered at Stockton in collaboration with the Office of Continuing Studies. A new Certificate in Strategic Digital Marketing is also scheduled to launch in early 2022.