Asbury Park health and wellness company joins forces with brand consultancy agency

GoMo Health of Asbury Park on Wednesday said it has joined forces with Trajectory, a hybrid brand consultancy/creative agency, as a way to offer end-to-end branding, marketing and evidence-based engagement solutions to health plans, health systems and pharma, medical device and wellness companies across the globe.

The health and wellness patient and consumer engagement company is led by founder and Chief Behavioral Technologist Bob Gold, who said the goal of GoMo is to expand the expert services it provides to an international client base. A leader in designing and implementing personalized engagement solutions that support clients across the health care and wellness continuum, its solutions are highly scalable and cost-effective, enabling better self- management, healthy decision-making and improved outcomes for patients, members and employees.

In acquiring Trajectory and its expertise in brand building across the health and wellness continuum, GoMo Health deepens its full-service solution — from program strategy and key performance indicator-driven goal-setting and achievement, to program build and implementation — now adding in-house expertise that will work with GoMo Health to further its mission of activating healthy change. Additionally, Trajectory will work with startups and seasoned clients seeking to build a new or refreshed brand identity and presence.

Trajectory’s clients span industry segments of consumer health and wellness, health care providers and payers, medical practices/integrative health and wellness, skin care and beauty, including Atlantic Health System, CareOne, ID Care, NeoStrata, Perma Blend, Progyny, Sylvania and Tower Health.

“The coming together of our mission-aligned organizations furthers our collective goals of creating a total “engagement” solution that helps clients drive life-changing and evidence-based outcomes for patients and customers,” Gold stated. “We are excited to bring together this formidable domestic and international team of behavioral technologists, engagement specialists, brand and marketing experts, user experience gurus, content strategists, system architects and development professionals.”