Cronus Pharma LLC, a privately held veterinary pharmaceutical company headquartered in East Brunswick, announced Thursday that Todd Brodersen has joined as senior director of sales and marketing.
Brodersen has 30 years of animal health industry experience. Prior to joining Cronus 13 years ago, Brodersen served as president and founder of Same Page Consulting Inc., spearheading consulting, marketing and business development projects with many leading animal health manufacturers and distributors. He has extensive knowledge of the animal health market, including sales, marketing, data analytics, distribution channels, market penetration strategies and practice management.
Brodersen has helped to brand, launch and grow both products and companies, including Animalytix, Avimark, Boehringer Ingelheim, Henry Schein (Covetrus), HorsePower Technologies, Impromed, Merck Animal Health, Pawdentify and, Thomas Labs, among others.
Brodersen began his career in the animal health industry in 1991, and he spent the first 15 years with Professional Veterinary Products as director of marketing. Since then, he has led development teams, trained inside and outside sales teams for major distributors and launched many successful products, services and companies.
Brodersen created and launched Business Builder, a proprietary marketing platform, as a primary deliverable from Same Page Consulting to many leading animal health distributors, including Professional Veterinary Products, Patterson, and Midwest Veterinary Supply. Brodersen also helped create and launch Intelligent Inventory, a Covetrus product.