Sanzari was represented by Director and Vice President of Leasing and Marketing Jerry Barta and Manager of Leasing and Marketing Carolina Gutierrez, while Cushman & Wakefield’s Curtis Foster and Jerry Shifrin represented Behaviorally in the transaction. Richard Kahn of Winne Banta Basralian & Kahn P.C. and Rikki Field of Norris McLaughlin P.A. provided legal services for the landlord and tenant, respectively.
The shopper insights agency defines and diagnoses behaviors that drive shopper growth. Formerly known as PRS IN VIVO USA, Behaviorally is a market leader in behavioral research, particularly in packaging and shopper marketing. Building on strong category expertise and decades-long experience with the world’s largest consumer brands, Behaviorally is uniquely positioned to help clients navigate a transforming retail environment. Owing to its strategic location just miles from Midtown Manhattan and the ease of access it affords to the entire tri-state area, Behaviorally has called Glenpointe Centre West home since 2012.
Spanning 350,000 square feet, Glenpointe Centre West is the largest of the three buildings that make up the office component of the 670,000-square-foot Glenpointe corporate campus. Focused on providing a unique work-play-stay experience for employees at the dozens of companies calling the campus home, Glenpointe combines adaptable Class A office space and a slate of diverse amenity offerings that are unmatched in the market.
The campus offers a 26,000-square-foot fitness center, a 22,000-square-foot multipurpose outdoor amenity space, 700 hotel rooms across three on-site hotels, ample casual and fine dining options, an on-site full-service Starbucks, abundant covered parking and 24/7 security. Further enhancing the tenant experience is Glenpointe’s partnership with Better Spaces, a robust tenant engagement service that operates via the Pointe, an on-site community lounge, as well as virtually through the Better Spaces app, to offer tenants 40 programs and classes per week.
“We couldn’t be happier to continue our longstanding partnership with Alfred Sanzari Enterprises. We relocated here almost 10 years ago, and they have been an outstanding partner, not just a landlord, ever since,” said Adam Overell, chief people officer at Behaviorally. “The past two years have been challenging on both sides of the fence, and, with this extension, we’re very glad to call Glenpointe home for the foreseeable future.”
Gutierrez added: “Our ownership and management strategy for the Glenpointe campus has always been built upon ensuring it remains the top corporate destination in northern New Jersey’s competitive office market. The long-term tenancy of businesses such as Behaviorally highlights our continued commitment to partnering with our tenants to tailor space that best fits their current and future needs.”