Hayward strengthens position in pool technology with recent acquisitions

Hayward Holdings announced it acquired Water Works Technologies Group LLC, a manufacturer of a variety of water bowls in resin and glass in an assortment of colors and finishes, as well as sheer waterfalls.

Terms were not disclosed.

This acquisition follows the recent acquisitions of two Internet of Things technology businesses, SmartPower and SmartValve. Together, these acquisitions further extend Hayward’s leading position in smart, IoT-enabled technologies designed to bring greater control and ambiance to the pool while simplifying ease of use and cost of ownership.

SmartPower is a breakthrough LED lighting controller leveraging a proprietary communication protocol, which makes installing and control of multiple lighting zones in the pool, spa, water features or landscape simple to configure and use. SmartValve is an active fluid management system for intelligent control of multiple, advanced water features in addition to delivering increased hydraulic energy efficiency for pool/spa design. SmartValve will operate autonomously as the central water distribution system with cloud-based control of other pool equipment via local control or app.

As with SmartPower, the SmartValve technology will seamlessly integrate with the OmniLogic ecosystem. SmartValve will dramatically simplify equipment pad installation with a simple manifold design significantly lowering the amount of labor and equipment cost for the installer and the pool owner.

“These three businesses complement each other and further extend Hayward’s leading smart technology solutions to increase the ambiance of the pool, spa and backyard. They are perfect examples of harnessing new technology to deliver sustainable, energy-efficient solutions to our space,” said Kevin Holleran, CEO of Hayward. “SmartPower and SmartValve are both easy to use and less costly to install, a real win-win for both the homeowner and trade professional. With OmniLogic and the coupling of our new line of innovative water features from Water Works, Hayward is leading the way with products transforming the pool and backyard environment. We are really excited to introduce these game-changing new product platforms to our consumers and trade partners.”