Atlantic Health System has appointed Eric Steinberger as its chief marketing officer, according to a Wednesday announcement.
Steinberger joins Atlantic Health System after seven years with internationally known Union-based retailer Bed Bath & Beyond, where he served as chief marketing officer. He brings decades of leadership experience in the finance, media and retail industries, along with a deep skill set for understanding the consumer behavior behind brand choice.
As CMO, Steinberger will help Atlantic Health System connect with patients in new and easier ways, reduce barriers to access and amplify the system’s brand position as a provider of the highest-quality care combined with the best experience for patients, families and caregivers.
“Health care is in the middle of an incredibly challenging and transformative time, but with that comes new opportunities to redefine the ways patients, as consumers of health care, learn about and engage with care providers,” Steinberger said. “I am excited to join an Atlantic Health System team that keeps the patient at the center of every decision, and I look forward to developing new and lasting ways to connect with the communities we serve.”
Prior to Bed Bath & Beyond, Steinberger was a senior partner at Rosetta, a marketing strategy consulting firm and digital agency, where he held various roles, including managing client relationships and leading the marketing strategy consulting practice for the organization. He has also held previous leadership positions at global brands AOL Inc. and American Express, where he successfully managed the Platinum and Centurion card portfolios, among other roles.
“Eric is a dynamic leader who can break through the noise to focus on what matters,” said Nikki Sumpter, executive vice president and chief administrative officer, Atlantic Health System. “I look forward to working with him to increase awareness and engagement among current and prospective patients, referring physicians and other key stakeholders in our community.”