R.J. Brunelli completes lease deals for Dollar Tree, European Wax Center, AT&T and more

Old Bridge-based R.J. Brunelli & Co. recently completed six leases for retail sites in northern, central and southern New Jersey, according to a Tuesday announcement.

As exclusive statewide leasing representative for Dollar Tree, Brunelli signed the national chain for an 11,642-square-foot endcap space at the Shoppes at Parsippany. Located at 1470 Route 46 W., near Baldwin Road, the 54,700-square-foot Morris County center is anchored by a Delight Big Bazaar farmer’s market. Dollar Tree is expected to open in the second quarter of 2022, occupying a former Retro Fitness space.

The brokerage’s president & principal, Danielle Brunelli, and senior sales associate Pete Nicholson represented Dollar Tree on the lease, while the landlord was represented by Darrin Hiban of Tri State Commercial Inc.

In other northern New Jersey deals, senior sales associate John Lenaz completed two streetfront leases for the Promenade, a mixed-use property at 545 Morris Ave. in Summit. Located at the corner of River Road, the Union County site offers 15,600 square feet of retail space, plus 22 luxury apartments on the two upper floors.

Envy Lash Studio recently opened at the Promenade in 1,202 square feet, offering eyelash and facial treatments, plus other personal services. This is the second location for Envy Lash, which also operates in Bernardsville. In the second of the leases, beautification spa the Shape of You is expected to debut in March 2022 in a 1,257-square-foot space. Both tenants will join a mix that also includes ConnectOne Bank, Dunkin Donuts, Kumon and Little Gym. R.J. Brunelli, which is exclusive broker for the Promenade’s retail space, also represented both tenants on the leases.

Elsewhere, Danielle Brunelli executed her two latest leases on behalf of European Wax Center franchisees, signing the chain for locations in central and southern New Jersey.

In the central region, European Wax Center is expected to open in June 2022 in a 1,984-square-foot inline space at Hillsborough Promenade, located at Route 206 and Falcon Road. The 328,300-square-foot Somerset County power center is anchored by Kohl’s, Weis Markets, Lowe’s and Home Goods.

A third-quarter 2022 opening is anticipated at Collegetown Shopping Center in Glassboro, where European Wax Center signed for a 1,672-square-foot endcap space in a pad site building. Located less than a mile from Rowan University at 731 Delsea Drive, the 248,000-square-foot Gloucester County center is anchored by Lidl, Ross and Esporta Fitness.

R.J. Brunelli serves as exclusive leasing representative for European Wax Center franchisees in New Jersey. Hillsborough Plaza was represented by Shane Wierks of Jeffery Realty, while Collegetown Shopping Center was represented by Valerie Pettine of Metro Commercial.

In Ocean County, the firm signed AT&T for a 3,726-square-foot endcap space at 1882 Hooper Ave. in Toms River. Brunelli is exclusive broker for the new 12,600-square-foot retail center being developed by March Construction in the municipality’s Silverton section. As previously announced, Pizza Hut took the site’s other endcap space, signing for an 1,800-square-foot unit with a drive-thru. Both tenants are expected to open this summer.

“As construction on the building moves forward, we currently have several prospects interested in the remaining 7,100 square feet of inline space,” said Mario Brunelli, the R.J. Brunelli vice president and principal who represented the landlord on both the AT&T and Pizza Hut leases. Jack Kahn Realty represented AT&T on its lease.