Bryan Evans has been promoted to senior vice president at Greater Trenton, the independent 501(c)(3) nonprofit that uses private funding and a network of relationships to advance economic revitalization efforts in Trenton, the group said Thursday.
In this role, Evans will work closely with Greater Trenton CEO George Sowa and the board of directors to help lead key aspects of the organization’s strategic plan, including cultivating partnerships, building community engagement, championing Trenton’s economic development narrative and catalyzing key development projects and initiatives in the city.
The announcement comes as part of Greater Trenton’s strategic planning process, which began in early 2021 to identify goals, objectives, strategies and tactics for the organization to achieve the greatest positive impacts for the city of Trenton, its current and future residents and business community.
As part of this process, Greater Trenton engaged representatives from community-based organizations, government agencies, anchor institutions, businesses and people who live and work in Trenton through individual interviews, focus groups and a communitywide survey to develop its updated strategic plan.
Evans, who was serving as the group’s vice president of marketing and communications, said he is eager to expand his role.
“Trenton is where my heart is,” he said. “I’m excited about the possibilities ahead, particularly in light of the many great initiatives underway at Greater Trenton, including advancement of STEM pathways for Trenton High School students, key enhancements to the Economy Recovery Act that benefit Trenton’s economic development trajectory, our Businesses Helping Businesses Emergency Loan Program that helps retain businesses in non-UEZ areas of Trenton, and other public-private partnerships aimed at reducing social inequity, preserving jobs and creating economic vibrancy.”
Sowa applauded the promotion.
“Bryan has been, and continues to be, a vital part of Greater Trenton’s efforts to catalyze economic development opportunities in New Jersey’s capital city and serves as a key partner and advocate for the Trenton community,” he said. “On behalf of our esteemed board of directors, advisory committee and our entire team, we’re thrilled to congratulate Bryan on this well-deserved promotion.”
Evans, who was formerly a director at the Greater Philadelphia Chamber of Commerce, has acquired a diverse background over the years in marketing, economic development, fundraising, strategic planning and various aspects of nonprofit management. He currently serves as vice chair of the Trenton Downtown Association Board and is an active board member with the Father Center of New Jersey and the United Way of Northern New Jersey.