TrueFort taps proven technology executive to accelerate awareness and growth as new CMO

Weehawken-based TrueFort on Monday announced that Matt Hathaway has joined the company as chief marketing officer. Hathaway has served in brand leadership roles with Imperva, Carbon Black, Rapid7 and several other leading security vendors.

“Matt is a results-oriented marketer who has helped lead emerging technologies to market leadership positions for a number of well-known cybersecurity companies,” said Sameer Malhotra, CEO of TrueFort. “He has the right blend of technical expertise and marketing savvy to build awareness, drive revenue and help rapidly scale up TrueFort’s business.”

Prior to joining TrueFort, Hathaway was vice president of product marketing for global data and application security vendor Imperva. He served in the same role for endpoint security vendor Carbon Black through its acquisition by VMware. Previously, he worked in marketing and technical roles at Rapid7, RSA and Dell EMC. He holds an MBA and a B.S. in computer engineering from Northeastern University.

“TrueFort has developed an exciting technology that uses application context and advanced analytics to protect workloads better than any I’ve seen before,” Hathaway said. “From a single platform, TrueFort delivers workload hardening for legacy and modern applications, service account risk reduction and dynamic microsegmentation to enable organizations to truly adopt the Zero Trust model. I am excited by the market opportunity we are addressing and how TrueFort will help customers prevent breaches.”