In a move that firm officials said will help them better serve clients with global needs, Taft Communications announced Tuesday that it has been invited to join PROI Worldwide, a network of agencies that has partners in 55 countries.
Taft, headquartered in the Princeton area, will remain an independent firm. But CEO and Managing Partner Ted Deutsch said being part of the global consortium of entrepreneurial communications agencies will provide advantages, including:
- When a U.S.-based firm has communications needs in Europe or Asia, Taft can now provide services through affiliated firms;
- Taft becomes a resource for other firms around the U.S. and the world interested in Taft’s expertise in purpose and social impact communications;
- Taft becomes part of a working group of other innovative agencies’ leaders around the world who meet and talk frequently about best practices.
“As our business continues to grow, we see opportunities to support our clients in geographies and focus areas beyond our core market,” Deutsch said. “Knowing we can now tap into the expertise of such high-quality, like-minded independent agencies around the world is an exciting evolution for Taft clients, our employees and our business.”
Founded in 1983 and based in the Princeton area at the intersection of the Philadelphia and New York markets, Taft focuses on communications to drive purpose and impact.
Much of the firm’s work centers on sustainability; diversity, equity & inclusion; employee engagement; social impact; health; and other environmental, social & governance topics.
PROI Worldwide Global Chair Ciro Dias Reis, the CEO of leading Brazilian firm Imagem Corporativa, said Taft’s efforts in social issues impressed the group.
“ESG programs are an important and growing part of the work done by many PROI partners around the world,” he said. “Taft Communications’ purpose-driven model fits well within the culture of our entrepreneurial network and brings additional perspectives in this area.”
